It's almost impossible to overplay the significance and enduring popularity of CCL, Celebrity Cricket League with star cricketers, glam-loaded team supporters, and frenzied spectators. For season - II of CCL, viewers and fans will be spoilt for choice; star power of Bollywood with Salman Khan, Telugu star Venkatesh, Malayalam Superstar Mohanlal, Tamil star Surya, Kannada Hero Sudeep, and Bengali star Indraneil are going to mix glamour with cricketing instincts to fight for the Celebrity Cricket League's Coveted trophy. Celebrity Cricket League - Season I lived up to the promise of 100% entertainment with four teams playing to their full potential to packed stadiums and crowd cheering for their respective heroes.
CCL - Season II will see inclusion of two new teams, Kerala Strikers and the Bengal Tigers. Kerala Strikers is co-owned by Malayalam Star Mohanlal and ace director Priyadarshan & his wife, the team line up seems to be promising with Mohan Lal doubling up as captain of the team too. The Bengal Tigers is owned by Boney Kapoor and actress Sridevi with Bengali star Indraneil in the squad. To up brand equity of the team Boney Kapoor has roped in Sourav Ganguly as the Ambassador for the Bengal Tigers.
It is a mix of emotions and nostalgia for Vishnu Induri when he talks about his grandiose plans for this season of CCL. "CCL only had to move to the next level, organically to CCL - II, like any sports business model" and quickly adds "things have come to a full circle" with measured elegance and suave because if last season's incredible performance warmed the hearts of spectators, he says the entertainment quotient for this season will go a notch higher. The best part of CCL - Season I was the quality of cricket displayed by the stars. Unlike the usual exhibition matches, CCL season - had some serious cricketing with the average score of 7 matches being about 160 Runs.
While the promoters of the league boast of having blocked most of the sponsorship slots for CCL - Season II, it's definitely going to be an excellent opportunity for brands looking for high-impact advertising. Tirumal Reddy, Director of CCL says "There is going to 400% increase in advertiser revenue of Season - II when compared to Season - I". A dyed-in-wool media professional Tirumal Reddy believes in the philosophy of "Asli entertainment Abhi Baaki Hai"
CCL-II could also see Google's video streaming internet portal YouTube to stream live matches of 15 league matches, 2 semi-final and 1 final, a total of 18 matches.
The lineups of teams for season - II are Karnataka Bull Dozers, Chennai Rhinos, Telugu Warriors, Mumbai Heroes, Bengal Tigers and Kerala Strikers. The matches slated to be held at six different venues Hyderabad, Bangalore, Chennai, Kochi, Kolkata and Sharjah. The matches will be played from the second week of January and will be played over the next four weekends.
After the CCL - Season I win, Chennai Rhinos being hauled by its old warhorses certainly is a challenge to all the teams. Teams like Karnataka Bull Dozers had roped in G R Vishwanath as team selector and Balwinder Singh Sandhu, the selector and coach for Mumbai Heroes. Bollywood star Salman Khan is unfazed by the team's performance in CCL - I, he has more aces up his sleeve for the CCL - II. Salman Khan says " I like the spirit of Mumbai Heroes, they lost the match in season-I but won the hearts of millions".
Shake that biscuit, baby! This fits well with the CCL glam afterhours party. Season-I saw the more maidens in the glam parties than bowled in the 22-yard pitch. The CCL glam nights were the most spoken about in season-I an open bar, great fashion, host of celebrities and pure unadulterated entertainment after cricketing. With the guest list comprising of Salman Khan, Sonakshi Sinha, Shriya Saran, Surya, Genelia d'souza and Venkatesh the list is exhaustive, ensure that its glitzy and party worth. Be prepared to experience the ultimate and the most glamorous party at the CCL glam nights.
The bugle has been sounded off; all the teams have started their training session well in advance finding time from their busy schedule without skipping the practice session. Teams are very serious as they want to compete with each other fully fit. With matches to telecast in six regional channel and one national channel, CCL - Season II will see groundswell of glamour and cricketing frenzy griping the nation. Ready for the next level of CCL yet?
No comments:
Post a Comment